You only have one chance to make a first impression!
Design is a major factor in your customers perception of your business, its products and services.
Often your advertising, sales literature and web site are your silent sales person. Prospective customers will gather information about your company, its products and services, and your competitors, and prepare a shortlist of possible suppliers before even speaking with you.
Modern, traditional, professional, fashionable – how do you want your business to be perceived? How complex is your product/service? How quickly and easily can good concepts and design grab and hold prospective customers attention? (bearing in mind the amount of publicity material we are all bombarded with these days!).
As the marketing function delivers a clearly directed brief, the creative role is to design, write and produce memorable and coherent communications. So although working within the strict parameters of the written brief TMP have the skills and flair to create unusual, exciting, professional and very effective communications.